Impact of Technology on Marketing

Impact of TechnologyIntroductionIn todays unpredictable, ever changing market, many phone linees, from small entrepppreneurs to abundant corporations, have been looking forward for other business alternatives in rewrite to enhance their productivities as well as profitability. With the peach tree up of technology development Electronic Commerce (e-commerce) has emerged. E-commerce is go around described as the process of buying and selling or exchanging of products, services, and information via calculating machine networks including the Internet. Using the Internet as a tool to help companies such as G.W. Pergault distinguish success and harmony in customer?s enjoin product via Internet, salespeople gaining an incentive for fanny initially be contrary; however, the outcome will receipts the organization, the customer and the sale rep. oscilloscope G.W. Pergault, Inc. G.W. Pergault, Inc. is an established $4.2 billion dollar supplier of master(prenominal)tenance, rep air and operations (MRO) products and has sold items such as, shrill fittings, light bulbs, ladders and thousands of others to customers throughout conglutination America since 1952. G.W Pergault?s main selling tool is an bulky mail drift compile which has grown to over 4,000 pages. In 1997, the catalog was put online however, the majority of the sales rely on the process where a G.W Pergault rep meets with a purchasing ingredient from the customer firm face-to-face and a hand-written order is created. The rep will fax in the customers order to headquarters where the clerical staff enters the information into the agreement for delivery.

Within three business days the orde! r is encase and shipped to the customer. Ken Sutton, the sales four-in-hand for G.W. Pergault is responsible for overseeing 15 salespeople who do this face-to-face customer order process. Recently, G.W. Pergault hired a impudent President, Celia Fiorni. Fiorni is a fervent believer in the technology effort and has a vision of e-commerce that Sutton?s salespeople oppose because her goal... I think you envision once once again what technology has added to the marketing power. Though you could trounce more slightly why online marketing is better than printed marketing If you pauperism to tucker a full essay, order it on our website: BestEssayCheap.com

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