Segmentation criteria for 2 products bottled water and breakfast cereal.

Marketing. ?Segmentation criteria for 2 products bottled water and breakfast cereal. Marketers segment slitets because it helps them to mark their products better to their customers, as every customer is different (age, sex, etc.) and has differing choose and urgencys dividing the market into segments helps the marketer focus on these sub conferences stellar(a) to a ?target market?. This target market flush toilet past be selected and a trade motley whoremonger be made especially for them. This mountain save a handicraft time and money as it can be plotted well as it is aimed straight at strength customers. also a greater understanding of who these customers argon and what their postulate are can enable the business to gain a agonistic advantage. This is different from undifferentiated marketing where one marketing mix is made for the whole market (mass marketing). (Brassington & Pettitt, 2006). Consumer markets can be segmented in a few ship canal to group toget her customers with same characteristics and needs. More than one class varying can be used (multivariable segmentation.). ?Geographic localisation ? This is establish on that certain characteristics of people are imitation to be similar within certain countries and regions i.e. religion / culture. They impart be affected by the same climate, may rescue similar income and influenced by the natural geography of the area and country.

?Demographically ? This is base on the different characteristics found within the population. Age (e.g. clothing) and gender (e.g. spectator products). Family size (e.g. size of p roducts) and Ethnic background (e.g. food). ! lifetime rhythm method of birth control stage (e.g. types of holidays, Saga /Club18-30). ?Psychographic and behavioral ? This is based on what people destine and how this affects how they want to lie with their lives. Social class, this can be dissever by favorable stratification showing differences in purchase power and patterns of behaviour. Lifestyle, If you want to get a full essay, frame it on our website: BestEssayCheap.com

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