Retail Marketing and Distribution Essay Example | Topics and Well Written Essays - 5000 words

Retail Marketing and Distribution - Essay ExampleRetailing has been a popular drill over the years but its systematic study has been necessitated in the present times because of the alterations in the components of retailing along with the conditions in the marketplace. Marketing is considered to be one of the most significant argonas for any of the retail operations because of the fact that retailing tends to comprise the activities that are generally involved in the marketing as well as distribution of the goods and the services. The success of the retailer depends upon the marketing efficiency along with the capability of the retailer to comprehend and to serve the needs and the demands of the customers. Retailers are non only considered to be one of the most essential parts of the marketing channel but they are to a fault considered to be creating an essential association amidst the customers and the manufacturers. The economic conditions of the countries as well as the econo mical structures of the communities are shaped by the retailers. Furthermore, retailing has a direct influence upon the social life. It can be declared that though retailing has its roots in conventional societies by means of trading of goods and services however, it has been formalized and it has become a branded activity in the present times. In the context of demand driven societies, the retailers play a significant role as one of the chains in the conduct of distribution. It can be observed that the ways customers tend to dominate the entire marketing as well as supply chain management, similarly the retailers also attain a significant role and they are found to be exerting their power by choosing their brand that they want to sell based upon their marketing demands and their strategies. Retailers are found to occupy a significant position in the distribution channel. The success of the channels of distribution generally depends upon the availability of the powerful kinds of g oods and services, in right amount at the right place at the right time along with the procurement of the product from the right kind of sources. It can be stated that mark can be of great importance in the retail industry in order to impact customer perceptions and hence drive set up choices and loyalty. Furthermore, retailer distribution plays a significant role in creating proper brand image among the consumers1. The main objective of the study is to investigate the way retailer branding strategies within retail stores impact the retailer sector. The study shall also aim at comprehending the meaning of retail branding strategies along with the forms of retailer branding strategies and their characteristics. It shall also highlight the role of retail branding in retailing. The study shall further progress with determining the current trends in retailer branding strategies and leave behind discuss regarding the pros and the cons that have been recognized in the literatures regar ding the use of the numerous approaches to retail branding. Definition of Retail Branding Brand can be considered