P.R Strategy Essay Example | Topics and Well Written Essays - 3500 words

P.R Strategy - Essay Example Thus it is necessary for us to interpret strategy and PR as efforts to promote the working of an organisation, which includes sacrificing the unnecessary and using to full-advantage, the available resources. The dichotomy of views occurs in the private and public sector organisations, where the goals of a company are defined separately in terms of sheer competitiveness of the former and ability to deliver in the latter; the choice of ideals again resting on the middle level managers. Both PR and Strategy again rest upon the choices made by men in aptly using the money, material in a mechanised environment. If one of these variables is disturbed it can weigh heavy on the organisation thus rendering it unserviceable and not effective to serve its cause. (Thomson) However, the difference between the two concepts being too small they can be discerned as operating at crosses purposes. Strategy is supposed to be the internalisation of market functions of competitiveness into the system to make it more effective with a lean environment and PR a home-grown idea to make it achieve its objectives efficiently through successful implementation of small aims unit wise. Only when the company fares well in a competitive environment that the strategy is said to be successfully implemented. It is ostensible affairs with all divisions and hierarchical order putting to use the best of their abilities to achieve the goals of have an organisation that have been described at the top and are percolated downwards. There is hardly a scope of ’ifs’ and ‘buts.’ However it shouldn’t be construed that strategy hardly takes care to ascertain its own capabilities, resources and manpower. Rather on the hand it may entail ‘sacrifice s’ for achievement of its higher objectives that may not be discernible at all levels of hierarchy. Since PR gets its feed from externalities and works in a bottom upwards mode it is not seen with