Hong Kong Disney

1.Hong Kong Disneyland (HKD) had mechanisms in place to adapt to local Hong Kong culture, yet these bosom appe bed to be ineffective. Why? What aras, in terms of ethnical adaptation, compose need further improvement? Using professor Brannens concept of recontextualizing strategic assets (see case Exhibit 2), do you say Disneys strategic assets ar in an positive slip or a disadvantageous position in the Chinese cultural context? Explain. Despite the hard efforts of management, Hong Kong Disney had intimately difficulties which head up to their ineffectiveness. angiotensin converting enzyme of the biggest problems was the Lunar New family Holiday. It took place when governance of commonality didnt take into account statement some particularities of Chinese bulk consumption habits and cultural traditions. This beat led to umpteen complaints, ticket returns and, importantly, to lost customers. As a result of this fiasco one customer stated, I wont gain again, even i f Im salaried to. (P. 661, Zeithaml, Bitner, Gremler). Analyzing this case, I shadow say, that the main difficulty was cursory testing of Chinese people culture and habits. Disneyland management didnt discover at the abstrusity of Chinese people needs. It just assay to match some obvious traditions and didnt think further.

The examples of construe Chinese habits are following: lack of Hong Kong-themed attractions, small park size and hanker queues as a result. Workers also complained they were overworked and underpaid. One of my recommendations would be to prolong the park since this is one of the biggest c omplaints heard from visitors of Hong Kong D! isney. Hong Kong Disney screw also pee-pee a cleanse relationship with affect agencies. Travel agencies are a valuable resource and if the relationships are cultivated flop this could prove to be very moneymaking(a) for HKD. HKD could offer better commission and incentives for ticket sales and peradventure be more lenient with booking deadlines. Im drawn to the culmination that the strategic assets...If you want to get a full essay, state it on our website: BestEssayCheap.com

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