Market Segementation

Discussion Board Assignment 1: Market air division prior(prenominal) to this chapter, I have little or no baffle about market variance. Market segmentation to me is dividing the market by its product (and consumers who buy the product) to different touchs where that products is more than popular. After cipher the book and responding to the discussion board. I found that it is more manifold that just mere demographic division of products. Marketing segmentation is the study of the market range to discover variable groups of consumers who are similar or homogeneous in their approaches to choosing and/or overtake ripe(p)s and services. (pg.7). Rather than marketers creating a segment for their product, they find a place which that particular product is already popular, because consumer already segmented themselves. This middle that consumers who live in certain place, not only standardized the area but what are produced on that area. (I.e. secure restaurant, good neighborhood, etc.). Then marketer segments themselves for consumers who can afford the product to tetrad categories, demographic, geographic, psychographic and behavioral. Demographic- where it is more populated or more people sequence often. Geographic- where is best place in that particular area. Psychographic-how their attitudes or honor reflect towards the product.

Behavioral-how they behave towards a particular or send for brand products. Enthusiastic Customers What I understood about this experience in relation to dotty customer is that restaurants, companies or sell stores are placed where it is more convenient or more affordable place where consumers are more li! kely to break down often. If these producers treat the consumers alike without prejudice and make them happy all(prenominal) take in consumers make to the place of service, it is more likely consumers conk spirited about the product. As we all know, if we like something we go extraneous keep on getting it. The more customers become burning about the product, the more likely...If you want to get a hefty essay, order it on our website: BestEssayCheap.com

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