Benson and Hedges

To: Board of directors Dear directors, As you atomic number 18 all alive(predicate) our company recently lost the right to sponsor common 1 and the World Snooker championship due to political reasons regarding the health aspects of our products. These are huge sporting events which are televised global so the advertsing lost due to this has been devastating on the companys gross sales. some rooms or some other we are going to cede to interject up with specific solutions to how we can boost our sales and formerly again become the number one tobacco plant manufacturers in the world. I myself wipe out a few solutions that I entrust share with you in this memo. Some of these are positive(p) locomote and some might seem like we are winning a step backwards. I can substantiate you though all are in the best interests of the company in the long-term. The first step I believe we should impart is to concenter on the countrys that do not have rule s on tobacco manufacturers advertising their products in sporting events. This way we depart not have a disadvantage on others products that are entrusted to herald anywhere in the world. In my opinion I finger it would also be good for the company if we were to connect with another tobacco company if only for a while.

This way I feel it would stabilise the downfall that our company is presently in as we would gain a bigger serving of the mart share from the customers that our merging company would have. Another thought process is that we should reduce the fork out of our products in the countrys where we have restricitio ns regarding advertising. This is as not as ! many people in these countrys will be advised of our products so therefore a large supplying is not needed. Due to common sense countrys that do allow us to advertise with no restrictions will have their supply change magnitude according to the level of advertsing carried out in their nation. Finally, although it would have been desire to be avoided, there will have to be a cut in the amount of cater currently workin on our company. The...If you want to get a honest essay, order it on our website: BestEssayCheap.com

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